Martin Lindstrom

Martin Lindstrom is a Danish author, entrepreneur, and one of the world’s leading experts on branding, marketing, and consumer behavior. He is best known for pioneering work in neuromarketing, exploring how unconscious processes shape consumer decisions. His international bestseller Buyology challenged traditional market research by showing how much of what drives human choice operates below conscious awareness, drawing on neuroscience, psychology, and behavioral science. Lindstrom has advised many of the world’s largest companies and organizations, helping them understand trust, brand perception, and emotional engagement in an increasingly digital world. In later works such as Brandwashed, Small Data, and The Ministry of Common Sense, he shifted focus toward manipulation in marketing, the power of observation over big data, and the dangers of excessive bureaucracy and abstraction in modern systems. Across his work, a consistent theme emerges: real insight into human behavior comes not from metrics alone, but from close attention to everyday habits, emotions, and lived experience. Lindstrom argues for reconnecting strategy with reality, intuition, and human-scale thinking. He is also a frequent keynote speaker and has been named multiple times among TIME magazine’s most influential people in business, cementing his role as a major voice at the intersection of marketing, psychology, and contemporary culture. Si tu veux, je peux aussi te fournir