Book 1.14

Let us now return to our subject. He who bestows a benefit without discrimination, gives what pleases no one; no one considers himself to be under any obligation to the landlord of a tavern, or to be the guest of any one with whom he dines in such company as to be able to say, "What civility has he shown to me? no more than he has shown to that man, whom he scarcely knows, or to that other, who is both his personal enemy and a man of infamous character. Do you suppose that he wished to do me any honour? not so, he merely wished to indulge his own vice of profusion." If you wish men to be grateful for anything, give it but seldom; no one can bear to receive what you give to all the world. Yet let no one gather from this that I wish to impose any bonds upon generosity; let her go to what lengths she will, so that she go a steady course, not at random. It is possible to bestow gifts in such a manner that each of those who receive them, although he shares them with many others, may yet feel himself to be distinguished from the common herd. Let each man have some peculiarity about his gift which may make him consider himself more highly favoured than the rest. He may say, "I received the same present that he did, but I never asked for it." "I received the same present, but mine was given me after a few days, whereas he had earned it by long service." "Others have the same present, but it was not given to them with the same courtesy and gracious words with which it was given to me." "That man got it because he asked for it; I did not ask." "That man received it as well as I, but then he could easily return it; one has great expectations from a rich man, old and childless, as he is; whereas in giving the same present to me he really gave more, because he gave it without the hope of receiving any return for it." Just as a courtesan divides her favours among many men, so that no one of her friends is without some proof of her affection, so let him who wishes his benefits to be prized consider how he may at the same time gratify many men, and nevertheless give each one of them some especial mark of favour to distinguish him from the rest.