Book 1.12

If we have a free choice as to what to give, we should above all choose lasting presents, in order that our gift may endure as long as possible; for few are so grateful as to think of what they have received, even when they do not see it. Even the ungrateful remember us by our gifts, when they are always in their sight and do not allow themselves to be forgotten, but constantly obtrude and stamp upon the mind the memory of the giver. As we never ought to remind men of what we have given them, we ought all the more to choose presents that will be permanent; for the things themselves will prevent the remembrance of the giver from fading away. I would more willingly give a present of plate than of coined money, and would more willingly give statues than clothes or other things which are soon worn out. Few remain grateful after the present is gone: many more remember their presents only while they make use of them. If possible, I should like my present not to be consumed; let it remain in existence, let it stick to my friend and share his life. No one is so foolish as to need to be told not to send gladiators or wild beasts to one who has just given a public show, or not to send summer clothing in winter time, or winter clothing in summer. Common sense must guide our benefits; we must consider the time and the place, and the character of the receiver, which are the weights in the scale, which cause our gifts to be well or ill received. How far more acceptable a present is, if we give a man what he has not, than if we give him what he has plenty of! if we give him what he has long been searching for in vain, rather than what he sees everywhere! Let us make presents of things which are rare and scarce rather than costly, things which even a rich man will be glad of, just as common fruits, such as we tire of after a few days, please us if they have ripened before the usual season. People will also esteem things which no one else has given to them, or which we have given to no one else.